Tuesday, December 1, 2015

SBI features in 100 Most Trusted Brands 2015 (Nov 26, 2015)

India’s largest public sector bank State Bank of India (SBI) has propelled its position from 39th to 35th in the Brand Equity’s Most Trusted Brands survey 2015. SBI is the only bank to be featured in the top 100 brands conducted by Nielsen survey. It is also adjudged India's most valued banking brand. The most trusted brand identifies brands that have the most special element:
The consumer’s trust.Conducted by Nielsen, Most Trusted Brand remains amongst the largest researches of its kind in India, with a design sample of 7,200 –distributed across socio economic classifications, age, income and geography. This research was carried out in 3 stages to make it more comprehensive. The study was carried out in 12 cities across India. The methodology was modified to improve quality of responses.

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